Infographic: Measuring the half life of data

This one page interactive infographic is a companion to Nucleus Research Guidebook M36: Measuring the half life of data. It allows the user to quickly estimate the value of data within their organization and graphically analyze the value lost and their deviation from the optimal use of information.

The ability to process and analyze data continues to become cheaper and more rapid. However, the proliferation of internal and external data leaves decision makers challenged in how to devote finite resources to exploit actionable data. Nucleus found the scientific concept of half life can also be applied to data to measure both its initial and diminishing value, and to plan a data management strategy reflective of that value. The half life of data depends not on industry or data source but on four factors impacting the way companies manage their products’ lifecycles.