IBM Smarter Commerce SPSS ROI case study: Mueller
Mueller, Inc., a manufacturing company, chose IBM SPSS for predictive analytics to provide better insight into how its sales, operations, and services impacted margins and customer satisfaction. In looking at the deployment, Nucleus found this Smarter Commerce project enabled Mueller to identify sales outliers and define a more consistent sales process and pinpoint the cause of key customer service-related satisfaction issues. With insights from predictive analytics, the company was able to avoid costly investments and reduce discounting while improving customer satisfaction.
ROI: 248%
Payback: 2.4 months
Average annual benefit: $216,933
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