Equipping sales with the power of analytics

Much has been made of the potential for business intelligence (BI) and analytics in CRM. Until quite recently, the promise of these tools has been focused on improving marketer’s ability to identify, target, and reach prospective clients. Though not without value, the current approach follows a fairy tale’s path; it hopes that if the customer hears magic words at a magic time, they will open their wallet like the temple of Aladdin. C9 Sales Precision takes a more direct and pragmatic approach by asking how the same tools can be used to actively improve the efficacy of the sales teams themselves.