IBM Customer Analytics ROI case study: Anonymous

A retail food company deployed IBM Customer Analytics to modernize its Web infrastructure and gain better insights into customers’ experiences on its Web properties. Nucleus found that the project enabled the company to develop a greater understanding of the how customers interacted with its Web sites, and gain insight into what type of marketing most effectively drives sales. Benefits of the project include improved technology management, increased developer productivity, increased profits, and improved customer experience.

ROI: 283%
Payback: 3 months
Average annual benefit: $673,941

Date: June 14, 2016 | ROI Case Studies: Q101

GET ACCESS

Have a specific question? Query our research catalogue with the Nucleus AI Tool.

Learn more about Nucleus Research’s ROI case study approach here.

Gain the knowledge you need to effectively develop and deliver a financial business case at ROIUniversity.com.

RELATED RESEARCH

    First half 2018 market survey
    August 1, 2018 - Research S116

    Nucleus conducted a survey of 130 technology users in the human capital management (HCM), customer relationship management (CRM), enterprise resource management (ERP), supply chain management…

    Contrast Security Value Drivers
    August 1, 2018 - Research S121

    As Cyber Security concerns increase, the sales cycle for cyber security solutions is focused on the concerns of a potential attack, and the technology used…

    Microsoft Business Central Update
    August 1, 2018 - Research S122

    Microsoft recently announced the October ’18 release of Dynamics 365 Business Central. This release delivers the full functionality of the Dynamics NAV on-premise platform to…

    Anatomy of a decision: Alteryx Platform
    July 31, 2018 - Research S115

    In examining the experiences of Alteryx platform users, Nucleus determined that usability, analytics functionality, task scheduling and automation capability, and integration with common third-party data…

    Ceridian HCM value drivers
    July 31, 2018 - Research S117

    As human capital management (HCM) vendors and decision makers have accelerated their move to the cloud, there’s still confusion about what cloud should actually mean…

    NexJ ROI case study: Anonymous
    July 31, 2018 - ROI Case Studies S111

    A global financial services firm deployed NexJ to replace its aging Oracle Siebel applications, which were no longer effective tools for the sales team. Nucleus…