IBM Marketing Cloud ROI case study: Anonymous
A retail food company deployed IBM Marketing Cloud (formerly Silverpop) application to expand its e-mail and marketing efforts, and to drive greater online sales with targeted marketing. Nucleus found that the IBM Marketing Cloud project enabled the company to modernize its marketing technology, reducing IT costs while increasing campaign volumes and manager productivity.
ROI: 76%
Payback: 1.7 years
Average annual benefit: $573,625
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