The double edged sword of marketing automation

As marketing automation vendors strengthen their enterprise legs, a new solution emerges with a platform that Nucleus believes has the potential to change the game. With further investments being made in Mautic, an open source marketing automation software vendor, Nucleus examined the potential implications for marketing automation and enterprise clients. At an enterprise level, Nucleus finds open source to be a double-edge sword, with great potential as well as significant risk.

Date: October 4, 2016 | Research: Q185

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