HubSpot practices what it preaches at inbound

At Inbound 2016, HubSpot prioritized educating attendees on inbound marketing methodology, and announced recent investments in increasing the functionality and democratization of its product stack. The vendor cemented its position as a thought leader, dedicating most of the conference to educating attendees rather than pitching to them. HubSpot also made several product announcements, including new chatbot functionality, a visual campaign builder, customer relationship management (CRM) enhancements, and a free version of HubSpot Marketing.

Have a specific question? Query our research catalogue with the Nucleus AI Tool.

Learn more about Nucleus Research’s ROI case study approach here.

Gain the knowledge you need to effectively develop and deliver a financial business case at ROIUniversity.com.

RELATED RESEARCH

    First half 2018 market survey

    Nucleus conducted a survey of 130 technology users in the human capital management (HCM), customer relationship management (CRM), enterprise resource management (ERP), supply chain management…

    Contrast Security Value Drivers

    As Cyber Security concerns increase, the sales cycle for cyber security solutions is focused on the concerns of a potential attack, and the technology used…

    Microsoft Business Central Update

    Microsoft recently announced the October ’18 release of Dynamics 365 Business Central. This release delivers the full functionality of the Dynamics NAV on-premise platform to…

    Anatomy of a decision: Alteryx Platform

    In examining the experiences of Alteryx platform users, Nucleus determined that usability, analytics functionality, task scheduling and automation capability, and integration with common third-party data…

    Ceridian HCM value drivers

    As human capital management (HCM) vendors and decision makers have accelerated their move to the cloud, there’s still confusion about what cloud should actually mean…

    NexJ ROI case study: Anonymous

    A global financial services firm deployed NexJ to replace its aging Oracle Siebel applications, which were no longer effective tools for the sales team. Nucleus…