Marketing Automation Technology Value Matrix 1H2017
With its process automation capabilities and low total cost of ownership (TCO), more companies are recognizing the ROI potential of marketing automation software and considering it a key component to their overall growth strategy. Marketing automation is one of the fastest growing markets in the enterprise software space, and competition is becoming increasingly steep as vendors expand usability and functionality to deliver increasing return on investment (ROI) to customers. In this inaugural Marketing Automation Value Matrix, Nucleus Research evaluates marketing automation solutions that most frequently make customers’ short lists, based on their current breadth and depth of functionality, degree of usability, and growth potential.
Have a specific question? Query our research catalogue with the Nucleus AI Tool.
Learn more about Nucleus Research’s ROI case study approach here.
Gain the knowledge you need to effectively develop and deliver a financial business case at ROIUniversity.com.
RELATED RESEARCH
First half 2018 market survey
Nucleus conducted a survey of 130 technology users in the human capital management (HCM), customer relationship management (CRM), enterprise resource management (ERP), supply chain management…
Contrast Security Value Drivers
As Cyber Security concerns increase, the sales cycle for cyber security solutions is focused on the concerns of a potential attack, and the technology used…
Microsoft Business Central Update
Microsoft recently announced the October ’18 release of Dynamics 365 Business Central. This release delivers the full functionality of the Dynamics NAV on-premise platform to…
Anatomy of a decision: Alteryx Platform
In examining the experiences of Alteryx platform users, Nucleus determined that usability, analytics functionality, task scheduling and automation capability, and integration with common third-party data…
Ceridian HCM value drivers
As human capital management (HCM) vendors and decision makers have accelerated their move to the cloud, there’s still confusion about what cloud should actually mean…
NexJ ROI case study: Anonymous
A global financial services firm deployed NexJ to replace its aging Oracle Siebel applications, which were no longer effective tools for the sales team. Nucleus…