Salesforce further improves AppExchange

Salesforce’s new AppExchange, launched on October 24, now includes personalized recommendations, embedded Trailhead learning, search by industry, prebuilt Bolt templates, and third-party data integrations. Salesforce has also made it easier for partners to join AppExchange through a guided 10-step process. With these updates, Salesforce continues to grow its partner ecosystem and extend the value of its core products through edge customer relationship management (CRM) applications. These developments drive value for customers and increase the stickiness of Salesforce products.

Date: November 3, 2017 | Research: R194

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