Demystifying demand sensing

Demand sensing capabilities can help customers improve their forecasting and increase inventory accuracy. Nucleus found that there is significant confusion in the market about the benefits that true demand sensing solutions can deliver, with customers reducing forecast error by over 30 percent on average relative to conventional time-series forecasting. Requiring specific capabilities, vendors are frequently misrepresenting the capabilities they offer as demand sensing, causing confusion in the market.

Date: March 15, 2018 | Research: S48

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