Qlik acquires Podium Data

Qlik acquired Podium Data to expand its core capabilities to include data management. It looks to move beyond standalone analytics, trying to develop into an end-to-end business intelligence (BI) provider by incorporating Podium technologies into an integrated full-service data hub. In the short term, this aligns with a rapidly consolidating software market that eschews best-of-breed applications for embedded analytics functionality within full-suite product offerings. The long-term implications of the acquisition are more uncertain, as Qlik lacks the spending power, reputation, and customer base to outcompete entrenched giants like Microsoft which are gearing up to increase their presence within the market.