The cloud benefits companies of any size

Traditionally, software vendors have positioned their products as solutions for small or large enterprises, largely because of complexity and resource constraints characteristic to large scale on-premise deployments. However, as cloud software breaks down barriers to access, does size matter anymore? Nucleus examined data from interviews with 130 customers and notes from our 20 most current case studies and found that the best solutions help small companies to grow and operate efficiently at scale like a large company; meanwhile to a large company, valuable technology enables them to operate and communicate more agilely like a much smaller organization. Cloud software is uniquely positioned to deliver optimal solutions for businesses of all sizes, which challenges the notion that sales teams should approach small and large enterprises with dramatically different strategies.