Guidebook: Salesforce Sales Cloud

Salesforce Sales Cloud empowers sales teams to sell more intelligently and efficiently by centralizing customer information, delivering a singular 360-degree view of the customers across the company in order to create personalized experiences that drive sales. Nucleus found that with Sales Cloud, customers realized increased profits and user productivity, decreased cost of technology management such as legacy subscriptions and information technology (IT) support, and improved visibility to customer data. Companies switching to Sales Cloud from legacy customer relationship management (CRM) software can expect productivity gains up to 25 percent, cost savings from redeployed staff, and increases to close rates from automation and improved sales efficiency of up to 25 percent.