CPQ Technology Value Matrix 2020

As enterprise organizations continue to shift their operations into the cloud, they are increasingly looking to configure, price, quote (CPQ) solutions to streamline their daily operations. CPQ is mission critical for a wider range of business, regardless of industry or business model. Businesses need to support multiple sales channels and shorten overall sales cycles to remain competitive as companies win deals by providing quotes and offers faster than their opponents. Most CPQ vendors have not limited themselves to quoting configured products and have expanded their solutions to cover the entire lead-to-cash cycle with workflow management, order and delivery management, and contract lifecycle management (CLM) capabilities. Others have taken a vertical approach, delivering value to customers with best-of-breed solutions and deep industry expertise.