X2CRM ROI case study: Smith Power Equipment

An agricultural and construction machinery and power equipment importer and distributor deployed X2CRM by X2Engine to modernize its quoting, lead management, and marketing processes. With this system, it reduced the average quote time from over 15 minutes to less than four. For example, over a four-day period, the company fielded over 1,600 inbound customer calls and generated 1,100 quotes; the sales team collectively saved five workdays from this quoting improvement, with an ongoing 10 percent time savings from centralized records and auto-quoting. It has been able to improve customer satisfaction through regular, pointed outreach to reduce churn and drive new business. The company realized a 421 percent ROI and recovered its initial investment less than 4 months after deployment.