Hot Companies to Watch in 2021

Nucleus selected 10 companies to watch in 2021 that are top performers who will continue to show exceptional performance into the future. As either leaders or strong challengers in their respective markets, Nucleus has assessed the ability of the vendors featured in this research note to execute on their strategies and continue their current momentum. With some of the featured organizations, Nucleus is optimistic for product areas that are either maturing well or strengthening an established lead. In every case, we see the roadmap and product developments moving forward as aligned with the goal of providing value to customers.

Date: December 7, 2020 | Research: U199
DOWNLOAD

Have a specific question? Query our research catalogue with the Nucleus AI Tool.

Learn more about Nucleus Research’s ROI case study approach here.

Gain the knowledge you need to effectively develop and deliver a financial business case at ROIUniversity.com.

RELATED RESEARCH

    Nucleus Top Ten Predictions for 2026
    October 28, 2025 - Research Z176

    Explore Nucleus Research’s Top Ten Predictions for 2026—AI transparency, $0 compute, repatriation, and the end of seat-based software models.

    BrightPlan ROI case study: Bread Financial
    September 14, 2023 - ROI Case Studies X169

    Have a specific question? Query our research catalogue with the Nucleus AI Tool. Bread Financial achieved a 75 percent ROI upon implementing BrightPlan and recovered…

    Plum ROI business case tool
    June 2, 2023 - ROI Tools X91

    The Plum business case tool allows users to quickly estimate the value of a Plum deployment, including return on investment (ROI), total cost of ownership…

    Salesforce, dream versus reality
    April 12, 2022 - Research W59

    Although it is considered a leader in the CRM space, Salesforce seems to have a difficult time keeping its customers satisfied. Nucleus found 51 percent…

    CRM Technology Value Matrix 2022
    April 12, 2022 - Value Matrix W60

    It will be difficult to overlook the glaring omission from the Leader’s quadrant in this year’s CRM Value Matrix. For the first time in over…

    Equity Snapshot – Workday Q3
    August 25, 2021 - Equity V136

    Workday’s key differentiator in the HCM market continues to be its strong integrations for finance and HR, as well as its advanced analytics offerings. As…