Adobe Experience Cloud ROI case study – Pitney Bowes
Pitney Bowes, a global technology company with shipping and mailing solutions, eCommerce logistics services, and financial services, deployed Adobe Experience Cloud, including Adobe Experience Manager, Adobe Target, Adobe Analytics, and Launch by Adobe. The company experienced an average of 30 anomalies per day, each requiring manual review that took two analysts to address. With Experience Cloud, order anomalies requiring additional review were reduced to an average of one per week. Additionally, the weekly tracking turnaround time was reduced by 50 percent, with greater accuracy and flexibility. The company realized a 198 percent ROI and recovered its initial investment less than 18 months after deployment.
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