Marketing Automation Technology Value Matrix 2021
As the COVID-19 lockdowns continue to lift across the globe, companies of all sizes have found that the fully digital customer is here to stay. Cloud-based marketing automation solutions saw a dramatic increase in user adoption, as a solution’s ability to rapidly adapt and maintain operations while users were remote became mission-critical. With the phase-out of third-party cookies also on the horizon, companies need to ensure their marketing automation solutions have the necessary tools to collect and leverage first-party data across their technology stack. Within the last year, vendors have provided newfound levels of connectivity and customer visibility, expanding their value message and moving one step closer to the goal of a turnkey customer experience solution.
Have a specific question? Query our research catalogue with the Nucleus AI Tool.
Learn more about Nucleus Research’s ROI case study approach here.
Gain the knowledge you need to effectively develop and deliver a financial business case at ROIUniversity.com.
RELATED RESEARCH
Constant Contact Acquires SharpSpring
In June 2021, Constant Contact announced the acquisition of SharpSpring, a Software-as-a-Service (SaaS) marketing automation platform that provides small and medium-sized businesses (SMBs) with the…
Klaviyo Doubles Email Open and Click-through Rates
As marketing automation solutions integrate with additional data silos and ecommerce platforms, organizations can not only more accurately measure the success of traditional marketing KPIs…
Sugar Market Accelerates Campaign Creation by 95 Percent
Marketers at small businesses who use marketing automation solutions with a tiered pricing system will inevitably hit a learning curve when upgrading to a higher…
Assessing Marketing Automation Maturity
Nucleus’ data shows that moving from manual marketing practices to a fully integrated, AI-assisted marketing automation solution delivers significant productivity gains and costs savings for…
Marketing Automation Technology Value Matrix 2021
As the COVID-19 lockdowns continue to lift across the globe, companies of all sizes have found that the fully digital customer is here to stay….
Salesforce Sports Higher Returns Than Other CRM Vendors
Nucleus used cost-benefit and regression analysis to compare Salesforce and other customer relationship management (CRM) vendors’ solution deployments across thirty ROI case studies published from…