Klaviyo Doubles Email Open and Click-through Rates

As marketing automation solutions integrate with additional data silos and ecommerce platforms, organizations can not only more accurately measure the success of traditional marketing KPIs but also begin to quantify and shift the responsibility of financial results and performance to marketing. Therefore, companies need a marketing automation solution that turns marketing from a cost-sink into a revenue generator, optimizes marketing ROI, and maximizes digital sales channels. Klaviyo solves this problem with its one-click ecommerce integrations, automation and personalization features, and Benchmarks tool that drives results and promotes long-term growth. Nucleus found that companies who used Klaviyo improved open and click-through rates, in one case by 100 percent, increased YoY revenue growth and increased user productivity.