CPQ Technology Value Matrix 2023

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As configure, price, and quote (CPQ) development progressed in 2023, it significantly enhanced sales effectiveness and accuracy, especially in complex sales environments. Advancements in analytics, machine learning, and AI capabilities are not limited to product configuration but extend to pricing management and lifecycle administration. User interface innovation, adaptable workflows, and mobile-first designs are leading to higher adoption rates in sales teams. Mergers and acquisitions are further reshaping the market, with CRM and ERP systems increasingly incorporating CPQ solutions. This integration reflects CPQ’s growing importance in meeting current market demands and shaping future sales and customer experience strategies.

For a detailed description of the Value Matrix methodology: Understanding the Value Matrix

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