Domo ROI case study: Manulife
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Manulife achieved a 184 percent ROI with a payback period of 8.4 months after deploying Domo to serve as a consolidated data foundation in support of its in-house marketing initiatives. Manulife cited specific benefits, including over 5000 hours of annual time savings, 14 percent global lead growth with up to a 197 percent increase for certain businesses, and 23 percent improved sales conversion, yielding over $715,000 CAD in bottom-line earnings annually. Now, the Domo platform is a central technology to Manulife’s success, providing the data and data accessibility needed to recognize improved marketing campaign efficiency.
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Gain the knowledge you need to effectively develop and deliver a financial business case at ROIUniversity.com.
Have a specific question? Query our research catalogue with the Nucleus AI Tool.
Learn more about Nucleus Research’s ROI case study approach here.
Gain the knowledge you need to effectively develop and deliver a financial business case at ROIUniversity.com.
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