Sales and business intelligence with Tableau

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The integration of analytics tools and CRM systems has become essential in 2024 to forecast cash flow, optimize sales processes, and facilitate appropriate customer understanding. To investigate the value delivered by these tools, Nucleus interviewed multiple companies that adopted Tableau in conjunction with existing CRM systems. Organizations reported multiple tangible benefits, including 16 to 44 percent improved user productivity across data and business teams, decreased inventory holding costs, increased lead conversion rates, and expanded cross-sell revenue.

Learn more about Nucleus Research’s ROI case study approach here.

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Date: December 10, 2024 | Research: Y189

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  • Have a specific question? Query our research catalogue with the Nucleus AI Tool.
  • Learn more about Nucleus Research’s ROI case study approach here.
  • Gain the knowledge you need to effectively develop and deliver a financial business case at ROIUniversity.com.

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