How unifying CRM and ERP with Sugar drives sales performance

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Many organizations still struggle with one-size-fits-all CRMs that lack deep integration with ERP systems and strong support for relationship-based account management. SugarCRM addresses this by unifying CRM and ERP data into a single view that covers the entire customer journey. Customers utilizing SugarCRM’s platform, especially with its advanced sales-i integration, experience an eight percent average increase in recurring revenue per account percent, a seven percent improvement in win rates, and an approximate 50 percent reduction in customization timelines. These tangible benefits enable organizations to transform complex sales cycles into predictable, revenue-generating processes with significant ROI. Ultimately, SugarCRM offers a compelling, cost-effective solution that drives sustainable competitive advantage in today’s dynamic sales landscape.

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