ROI case study: Azure AI Foundry and Azure ML at Flash.co

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Flash.co achieved an ROI of 366 percent with a payback period of 9.6 months after implementing Azure AI Foundry and Azure Machine Learning as its automated analytics and fraud detection platform. This implementation delivered productivity gains across multiple departments, with 30 percent efficiency improvements for IT, product, data, and sales teams through automated machine learning processes and streamlined MLops workflows. By transitioning to Azure’s integrated AI Foundry platform, Flash.co eliminated manual fraud detection processes, enhanced customer behavior analysis capabilities, and improved real-time decision-making for financial services. The implementation empowered teams with automated anomaly detection, reduced manual data analysis dependencies, and contributed to revenue increases of nine percent in year one, scaling to about 20 percent by year three through enhanced financial services offerings to qualified customers. With comprehensive fraud detection capabilities and integrated machine learning workflows, Azure positioned Flash.co to efficiently scale its fintech operations while reducing fraud cases by 10 percent and improving data accuracy by about 37 percent.

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