The opportunity cost of inaction: State of the CPQ market 2025

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The CPQ market in 2025 is increasingly defined by the cost of inaction, allowing market uncertainty to disrupt how organization conducts business. Organizations that delay modernization face slower quoting processes, higher error rates, shrinking margins, and revenue leakage that erode competitiveness over time. As CPQ systems mature, vendors have shifted their focus from efficiency gains to delivering agility, accuracy, and usability. Over the past year, new capabilities in configuration, pricing, integration, and low-code customization have directly targeted the most common customer pain points. Customers investing in modern CPQ platforms are reporting measurable improvements, including a 20 to 30 percent reduction in quoting errors, approval cycles shortened by 15 to 20 percent, margins lifted by 2 to 5 percent, and revenue leakage cut by 2 to 4 percent. In a market shaped by product complexity, volatile pricing, and rising customer expectations, inaction is no longer neutral, it is a costly decision that creates widening gaps in the market.

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