CPQ Technology Value Matrix 2025

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The Configure, Price, Quote (CPQ) market in 2025 is increasingly defined by the cost of inaction. Organizations delaying modernization face slower quoting cycles, higher error rates, shrinking margins, and revenue leakage that erode competitiveness over time. As macroeconomic uncertainty and pricing volatility persist, modern CPQ systems have evolved from tools of efficiency to platforms of agility, accuracy, and usability. Vendors are increasingly focused on reducing IT dependency, accelerating configuration speed, and integrating end-to-end revenue processes. Over the past year, Nucleus found that leading CPQ vendors have introduced new capabilities across configuration, pricing, and integration, each aimed at addressing the most common barriers to value. With CPQ now extending deeper into contracting, billing, and renewals, organizations are realizing faster time to cash, reduced leakage, and greater resilience amid constant market change.

For a detailed description of the Value Matrix methodology: Understanding the Value Matrix

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