Get Social to Attract and Retain Millennial Talent

I’ve learned over the years that if I want to get my daughter’s attention, I should text her. While for my generation, a phone call is the go-to medium for an issue that is immediate and important, Millennials are all about digital channels. They rarely answer their phones and almost never listen to voicemail, but…

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Cutting through the Marketing Hype with ROI

Step right up! Gather round and see the latest technology to dazzle and amaze you. Tech industry marketers have gone so far over the top lately that they’ve become the snake oil salespeople of our time. I understand the need to show unique differentiation, but so many marketing claims now are wildly exaggerated and downright…

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How Accurate are Tech Predictions?

Abraham Lincoln once said, “The problem with quotes found on the Internet is that they are often not true.” At least according to a popular meme that is making the rounds on social media. It’s a humorous way to illustrate how easy it is to circulate information now. Everyone is a publisher these days and…

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‘Easonomics’ and the New Priority on Usability for Enterprise Software

Technology vendors love to focus on functionality. It’s the reason they develop solutions in the first place. Plus it’s easy to highlight unique features and draw a comparison to offerings from competitors. They feel most comfortable selling a ‘better,’ ‘faster,’ ‘leading,’ ‘top,’ ‘industry-leading’ widget. But what good is better functionality if the right people are…

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Boston is Reclaiming Its Tech Swagger

Dell’s acquisition of EMC is causing many in the Boston area to lament the loss of our tech sway. While that deal might signify the end of big iron for the area, Boston is actually re-inventing itself as a new tech leader. And it’s all about the web, mobile tech and vertical solutions. Remember that…

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A balanced view of the value of security

The security market is an interesting area for Nucleus. We’re a strongly value-focused firm and security has more of a panic and fear sales strategy than a measured value strategy. I think that’s why we’ve found security initiatives are more often reactive to news headlines than a strategic corporate foundation with a long-term plan. Chief…

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Your Talent Management Strategy Should Be Offense, Not Defense

While some companies are better than others at talent management, for many it is a game of defense. It becomes a top priority when a superstar is about to leave the company. Or when a superstar does actually move on, leaving a void to be filled. To be fair, most companies do conduct regular performance…

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Understanding What’s Ahead for CRM

At face value, CRM is not the exciting and vibrant industry it was even just a few years ago. The very industry that was first to adopt the Software-as-a-Service model and blaze the trail for the cloud seems to be stagnant lately. In our latest Technology Value Matrix for CRM, we see some vendors moving up,…

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With Alphabet Parent Company, Google Tries to Shift from “ADD” to ABC

Google has been an incubator for clever ideas for many years. A better search engine soon led to innovative advertising, new business applications and email. Then the company got really ambitious with Android, self-driving cars, glucose detecting contact lenses, remote home thermostats, virtual reality devices, hover boards, an elevator to space and teleportation technology. Is…

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Gamification 2.0: We Don’t Need No Stinking Badges

I learned at a young age that being good in grade school to earn a gold star wasn’t really worth it. Given the fun I had cracking jokes, passing notes, and in general being disruptive, earning a shiny sticker on a chart was not much of a positive incentive. I took the same attitude toward…

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Disposable Business Apps Could Spark New Era of Innovation

Customizing applications has not been for the faint of heart. The process has been quite challenging and expensive. Projects typically go way over on time-to-delivery and budget with no guarantee of success. As a result, many businesses have avoided customization to simply ‘make do’ with what’s available off the shelf. That complacency is about to…

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Curing Microsoft’s Ballmer Hangover

Microsoft pulled the plug on its Nokia acquisition last week, announcing a $7.6 billion write off on the mobile phone unit and a round of 7,800 layoffs. That’s nearly 7 percent of Microsoft’s global workforce. This is not a mere retreat, but a full surrender. Unfortunately, this all falls on current CEO Satya Nadella, who…

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