TECHNOLOGY IN VIEW
FROM IAN INSIGHTS
Ian is a recognized expert on the return on investment (ROI) and total cost of ownership (TCO) analysis of technology and has written and presented extensively on a range of organizational topics and the importance of matching technology to business organizational objectives.
Forget HAL 9000, R2D2 or even RoboCop. AI Takes Off with CRM
[IanInsights] – Where AI is making inroads is not where you might expect it. Despite flashy concept videos, it’s not really happening in the kitchen, on the phone or even in the car – all the self-driving hoopla aside. Where we see AI adding real value is actually for enterprise business. Specifically for Customer…
Easy Strategy to Cut Compliance Costs by One-Third: Integrated WFM
[IanInsights] – Let’s face it; Workforce Management (WFM) is not exactly the sexiest software in the enterprise. Customer Relationship Management (CRM) helps you get closer to customers and sell more. Analytics provides insight to boost productivity. Even Enterprise Resource Planning (ERP) is helping companies build competitive advantage. They all show tremendous value that improves the bottom line….
Shiny Object Syndrome or When Cool Tech Isn’t Enough
[IanInsights] – Over the past 20 years of following the tech space I’ve seen start ups crash and burn on “shiny object” concepts and I’ve seen established companies lose their way. Google Glass is a recent example of a cool technology that lacked a business reason to exist. Ultimately the value of a product drives its…
The Numbers that Drive Decisions
[IanInsights] – It’s not just about having data – it’s about having the right numbers to make the best decisions. Unfortunately, most technology analyst firms focus on vendor market share data and vendor roadmap plans. Not to say that market share has no value, but we’ve seen numerous firms come out of nowhere and shake up…
Ian Campbell, CEO
“Tech research has to go beyond disparate data points to show us the big picture and help us make better decisions. Allow us to maximize value for our investments. That’s our focus at Nucleus, delivering the numbers that drive business.” READ IAN’S BLOG
Rebecca Wettemann, VP Research
“Business leaders are looking for insight to make the best tech decisions. Not just market share data and random opinions, they need research that focuses on value — the hard numbers that drive business.” READ REBECCA’S BLOG
Brent Skinner, Principal Analyst
“As large vendors of HCM technology continue to fine-tune their end-to-end suites, we’re seeing players who specialize in just talent management clamor to compete. This is leading not only to sizable acquisitions, such as Saba Software’s of Halogen Software, but also a race to integrate with tech giants such as Microsoft.” LEARN MORE
The Boy Who Cried IoT
[IanInsights] – It’s harmless enough when well-intentioned friends hype up a movie or a restaurant. But when marketers and spin doctors start to oversell promising technologies, it creates great industry risks. Take the Internet of Things (IoT), for example. What was an exciting concept nearly a decade ago has been very slow to transition into commercially…
Building a Business Case
Your Nucleus team can help you streamline business case development and guide you through using our tools and data to ensure your business case holds up – and drives project success.
ESTABLISHING AN ROI PROCESS
You may already have a business case process in place, or may be starting with a new mandate from finance. Your Nucleus team can help you establish and refine your processes and guide you through our tools and data. Download the document.
THE NUCLEUS STANDARD ROI TOOL
Using Nucleus’s time-tested business case tool can help you structure your thinking, identify areas of benefit, and ensure you’ve addressed the main cost areas to develop an initial ROI assessment. Download the Nucleus ROI Tool .
The Rise of Corporate Performance Management (CPM)
[IanInsights] – One of the biggest and most beneficial trends in enterprise software over the past 25 years has been the ever-accelerating pace of innovation. We no longer wait years for the next rev of a product in order to get beneficial new features. In fact, we increasingly see seismic shifts in the landscape as nimble…
Don’t Be Fooled by Apple’s Latest Earnings Announcement – It Still Needs to Get Its Innovation Groove Back
[IanInsights] – It’s almost too easy to criticize Apple these days. After years of enviable growth, the Cupertino Wonder has been in a slump lately. And while Tuesday’s earnings call will give the fan base something to cheer about, it hardly signifies a return to Apple’s heyday… (read more)
Consumer Technology is No Longer Driving the Tech Agenda
[IanInsights] – For the past 10 years we’ve been hearing how consumers are driving business technology development. Take BYOD, for example. Despite CIO protests, the unrelenting Millennials brought their own devices and impressively changed the game in less than two years. Fun chat applications such as Yahoo! Messenger and AIM inspired enterprise collaboration features like…
Micro-Marketing Reshaping Business in 2017
[IanInsights] – Marketing and sales teams have been at each other’s throats since I can remember. It seems every new business generation has a new strategy to get these two important functions to work together. We’ve seen the marketing team report into sales, with little success. We’ve seen sales incentives tied into support for marketing…
Predictions for the Year Ahead: Pure Entertainment or Real Value?
It’s that time of the year where we look back and reflect on the big events that changed our world over the past 12 months. Big losses (David Bowie and Prince, RIP), major acquisitions (LinkedIn by Microsoft), huge surprises (Brexit and elections worldwide) and big trends (real analytics replace feeble Big Data solutions, disposable apps…
Retailers Strategic Weapon for the Holiday Season – Control Towers
No retail season is more time-sensitive than December, especially the closer we get to the actual holidays. It’s survival-of-the-fittest time with high competition from Amazon, WalMart and other retail giants. Retailers need to offer the right products at the right price – and increasingly – with quick delivery. It’s that last part that has become…
Marketing Automation and The Rise of Micro-Marketing
If there is one tech area where the CIO, CFO, CMO and everyone else in the C-Suite agree on investing, it’s the customer experience. This is why Customer Relationship Management (CRM) has remained a top software priority since the mid-90s when it first emerged. Advances over the years have helped businesses understand and better serve…
Accuracy and Predictions – It’s not a Magic Formula
Nearly every major news site and political blog offers deep analysis of the latest polls with a rolling prediction of who will win the election. But it’s Nate Silver and his blog www.FiveThirtyEight.com that most people rely on for an accurate Election Day prediction. That’s because he called the Presidential race for 2008 (getting 49 of 50…
How to Close the Deal? User Reviews and Unbiased Case Studies
All of the slick photos, competitive pricing and poetic product descriptions on Amazon are typically not enough to get shoppers to push the button and add an item to their cart. To close the deal, most go to the user reviews. A collection of mostly positive experiences will usually clinch it. Too many negative reviews…