Nucleus Research Finds SPSS PredictiveMarketing Customers Realize Positive Returns

In-depth evaluation report shows how companies can improve marketing ROI with predictive analytics

Nucleus Research, a global provider of IT research and advisory services, today announced the results of an independent analysis of PredictiveMarketing solutions from SPSS Inc. (NASDAQ: SPSS). The study, published today and titled, "Evaluation Report: SPSS PredictiveMarketing," identified key areas where PredictiveMarketing customers achieve returns.