PRESS RELEASE
Nucleus's Year-Long Assessment of CRM finds Hosted Solutions Provide the Greatest ROI
Nov 10, 2003
Nucleus Research, the leading provider of bottom-line focused technology research, today announced its conclusions from a year-long series of independent studies on customer relationship management (CRM) software and services. In its report entitled "CRM is Dead – Long Live CRM" published today, Nucleus Research found that hosted CRM solutions have the potential to deliver significant returns and that it has been both difficult and uncommon to achieve positive ROI using CRM software packages. This report is available at NucleusResearch.com.More than 80% of customers using hosted CRM solutions from SalesForce.com and Upshot achieve a positive ROI