The Research

Our collection of independent and objective technology research is designed to help you make smarter, data-driven decisions.

Ask Nucleus

Our generative AI tool searches the entire data catalog and all published research.

ROI Case Studies

An ROI case study is a thorough examination of the actual benefits a customer achieved from a technology deployment.

Value Matrix

The Nucleus Research Technology Value Matrix is concise assessment of the operational value a solution delivers.

BROWSE ALL RESEARCH

  • Research V53

    Mailchimp eliminates integration costs for small businesses

    Mailchimp’s marketing platform caters to small and medium organizations that use several marketing technology solutions simultaneously. The platform provides hundreds of built-in integrations for applications…

  • Research V56

    Navigating the recruiting minefield

    Employers typically fail to recognize the vast security risks associated with recruiting processes such as posting to job boards. These risks have been heightened over…

  • Research V57

    Productivity for the outsourcing market

    Organizations that outsource labor face unique challenges in maintaining cohesion between global locations, especially in HR and finance. Oftentimes, these businesses leverage multiple systems across…

  • Research V58

    Cloud Elements simplifies integration management

    Nucleus spoke with several Cloud Elements customers to determine the value delivered by a cloud-centric solution. Cloud Elements provides a simplified approach to integration services…

  • Research V61

    Marketing automation returns $5.44 for every dollar spent

    Nucleus reviewed 16 ROI case studies published between 2016 and 2020 to understand the value marketing automation technology has delivered to customers in that span….

  • Research V52

    Dayforce Payroll for global expansion

    As organizations expand their international workforce, there has been an increased expectation for HCM vendors to take on a global perspective. Ceridian Dayforce, a longstanding…

  • Research V17

    2021 Outlook Assessment: IBM

    IBM continues to demonstrate growth within critical areas of cloud infrastructure across IT locations, data storage and integration, advanced analytics and automation powered by Watson…

  • Research U142

    ROI guidebook: Stratus ztC Edge

    Stratus provides the ztC Edge platform to address the challenges associated with traditional server and PC based architectures commonly utilized within automation. This edge computing…

  • Research V51

    Is Indeed late to the party?

    Indeed recently announced the launch of the Indeed Hiring Platform. The web-based solution is set to unify the vendor’s various recruiting capabilities in a singular…

  • Value Matrix V46

    SCP Technology Value Matrix 2021

    With external disruptions causing chaos for regular enterprise activities in 2020, robust supply chain planning solutions stormed into the tech world limelight and became must-have…

  • Research V48

    HubSpot boosts customer engagement by 148 percent

    HubSpot Marketing Hub offers a centralized platform with hundreds of integrations and tools for companies to automate workflows, create marketing templates, and utilize customer and…

  • Research V49

    MuleSoft announces integration tools for business users

    MuleSoft announced the release of MuleSoft Composer, a new edition to the product portfolio to simplify integration processes by eliminating code and creating a digital-first…

  • Research v50

    Tailohr simplifies global compliance for the SMB

    Managing branches across international locations can become complex for organizations as they face unfamiliar local laws related to labor, absence, pay, and taxes. Many HR…

  • Research V45

    Why businesses pursue connected planning with Anaplan

    Anaplan is a Financial Planning & Analysis (FP&A) solutions expert and a key player in the Supply Chain Planning (SCP) space. As one of the…

  • Research U47

    Cloud migration returns $3.43 for every dollar spent

    While there are high-cost barriers and security concerns over any cloud migration, Nucleus believes the move is well-justified. Companies that transition applications to a cloud…

  • Research V42

    2021 Outlook Assessment – Workato

    In 2021, we will continue to see the same growth within cloud adoption as we saw in 2020. Companies that were early adopters of cloud…

  • Research V41

    Making the case for unifying marketing and events platforms

    Event management and marketing automation solutions are critical tools used by companies to successfully manage customer touchpoints and drive engagement. Before the pandemic, integration between…

  • Research V43

    Ascentis WFM Drives Compliance for Complex Union Shops

    Essential Businesses have experienced a shift in their WFM needs as they face increases in headcount in response to spikes in consumer demand. This has…

  • Equity V44

    Equity Snapshot – Oracle Q1

    As one of the largest full suite enterprise application vendors, Oracle presents a clear and concise value message for enterprise organizations. Oracle’s recent expansion into…

  • Value Matrix V29

    HCM Technology Value Matrix 2021

    In 2020, the HCM market faced a decline in customer numbers as some organizations have struggled to maintain steady payrolls and workforce headcounts. However, the…

  • Research V40

    The new normal for control towers

    Early versions of control towers were originally developed within supply chain management solutions to improve visibility across far-flung ecosystems of suppliers, distributors, and partner operations….

  • Equity V38

    Equity Snapshot – Box Q1

    Hedge fund Starboard Value LP is said to be considering a seat challenge to the Box Board, generating a boost in Box’s stock price. Box…

  • Research V35

    The continued value of Zoho Projects

    Project management processes are especially at-risk as collaboration and productivity are hindered by remote work, leading to slowed project completion and a potential decrease in…

  • Equity V36

    Equity Snapshot – Kinaxis Q1

    Sustained demand for updating legacy supply chain processes in the wake of the COVID-19 pandemic, and robust cloud delivery offerings combine to drive strong performance…

  • Equity V37

    Equity Snapshot – Zoom Q1

    Decreased usage as employees return to the office and students return to the classroom will have a major impact on Zoom’s demand in the long…

  • Research V34

    2021 Outlook Assessment – Snowflake

    In 2020, the technology sector saw substantial growth amid the changes to working environments. Companies looked towards methods of consolidation to conserve resources and maximize…

  • Equity V39

    Equity Snapshot – Anaplan Q1

    Connected and continuous planning is a necessity for all businesses in 2021. Anaplan’s value proposition in holistic Financial Planning & Analysis (FP&A), connecting HR, Sales,…

  • Equity V32

    Equity Snapshot – Workday Q1

    Workday’s strong brand recognition and combined ERP and HCM solutions make it an attractive option for enterprise customers looking to grow. New customer acquisitions are…

  • Equity V33

    Equity Snapshot – Salesforce Q1

    Continued CRM dominance, increasing customer preference for suite-style application integration, and savvy long-term investments in low-code, analytics, and remote work-enablement leave Salesforce in a strong…

  • Research V31

    2021 Outlook Assessment – Infor

    As the economy recovers and organizations look to restabilize, technology companies that cover multiple business areas are poised to amass new customer numbers. Infor is…

  • Research V30

    Maximizing SMB skill gain with HubSpot Academy

    Upskilling and reskilling a workforce is tedious and expensive, especially as employees work from home. However, a need to maximize revenue with fewer resources and…

  • Equity V28

    Equity Snapshot – Appian Q1

    Despite fierce competition within the Low-Code Application Platform (LCAP) market, full-suite solution vendors developing their own low-code tools, and the on-going pandemic, Appian’s growth has…

  • Equity V25

    Equity Snapshot – Reflexis Q1

    The economic crisis has severely impacted retailers, restaurants, and hotels, as mass closures and layoffs have led to a depleted workforce, while increased pressure from…

  • Equity V26

    Equity Snapshot – BlackLine Q1

    Strong performance in net-new customers and revenue growth through 2020 will likely continue as demand for SaaS solutions with proven track records grows.

  • Research V24

    PlanSource Reduces Benefits Cost

    Expanding organizations experience high costs due to over-insured employees, ineligible dependents, and inefficient employee benefits management processes. In interviews with HR staff, Nucleus noted that…

  • Equity V23

    Equity Snapshot – Paycom Q1

    Nucleus expects the competitive price point of Paycom’s offering as well as its expanded functionality beyond payroll position it to take advantage of price sensitivity…

  • Equity v22

    Equity Snapshot – Ceridian Q1

    Deepening use of Ceridian within existing customer base and an increased interest in WFM will drive strong new and recurring sales in Q1 2021.

  • Research V20

    CPM delivers up to $1.41M in annual productivity gains

    Companies that still rely on legacy systems, or even worse, Excel and email, are finding themselves hamstrung by the volume and complexity of today’s financial…

  • Research V21

    WFM returns $12.24 for every dollar spent

    As the economy remains in flux, and bottom lines tighten, organizations are being required to do more with less. A major part of this has…

  • ROI Case Studies V13

    Tray.io ROI case study: Global Data Collection Company

    A global data collection company providing SaaS solutions for surveys and online interaction deployed Tray.io’s platform to address growing iPaaS needs. With Tray Embedded, the…

  • Value Matrix V18

    CPM Technology Value Matrix 2021

    Demand for Corporate Performance Management (CPM) solutions has reached a fever-pitch. Planning with antiquated spreadsheet and email processes is no longer possible in modern business…

  • Research V19

    Unit4 shows its x-factor with ERPx

    In the fourth quarter of 2020, Unit4, a Netherlands based software company, announced ERPx, its newest Enterprise Resource Planning (ERP) solution, slated for release in…

  • Research V16

    A Look at Benefitfocus

    To combat rising costs, structural complexities, and over-insured employees, organizations are looking to reduce overall healthcare costs while also increasing their HR team’s deployment of…

  • Equity V15

    Equity Snapshot – Amazon Q1

    Holiday e-commerce boom and continued cloud growth, both from new customer acquisition and existing customer expansion, fuel strong performance this quarter.

  • ROI Case Studies U140

    RingCentral ROI case study: Healthcare Claims Management

    Healthcare Claims Management (HCM), a revenue cycle management company serving the healthcare industry, deployed RingCentral Contact Center and RingCentral Office due to the flexibility within…

  • Equity V12

    Equity Snapshot – SAP Q1

    SAP’s deep client base and established presence as a leading technology and services provider will provide it with the momentum to withstand an extended economic…

  • Equity V12

    Equity Snapshot – ADP Q1

    The diversity and size of ADP’s customer base has helped the vendor weather the downturn, while its competitive price point and international payroll offerings will…

  • Research V9

    SAP delves deeper into process automation

    In December 2020, SAP announced during its TechED conference the development of multiple digital process automation (DPA) technologies on the SAP Cloud Platform Extension Suite….

  • Research V11

    Rapid sense and response with Infor Nexus Control Center

    Infor Nexus Control Center provides various planning and execution capabilities to prevent disruptions and orchestrate supply chain activities. Operating on Nexus, Infor’s dedicated global supply…

  • Equity V10

    Equity Snapshot – Microsoft Q1

    Continued growth of Azure cloud adoption and its ecosystem, competitive value-for-price in business applications with the Dynamics 365 Suite and Power Platform, and the emergence…