BROWSE ALL RESEARCH
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Salesforce adds Einstein to Field Service Lightning
On July 12, Salesforce announced new artificial intelligence (AI) and analytic capabilities for Field Service Lightning: Einstein Vision for Field Service, Equipment and Inventory Management,…
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BlackLine returns $2.67 for every dollar spent
On average, BlackLine customers have received $2.67 for every dollar invested, with a nine-month payback period and low total cost of ownership (TCO). Nucleus analyzed…
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Anatomy of a decision: EiQ Networks
Small and mid-market businesses are moving to vulnerability management systems as a way to expand their IT security without having to expand their security department….
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Data monetization and security
As more and more personal data is collected, companies are challenged by the requirements of data security. Nucleus has noticed a push among security firms…
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FinancialForce defines core at Community Live
At its recent conference, Community Live 2017, FinancialForce outlined its focus on cloud professional services automation and core financials. The vendor highlighted a new partnership…
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Guidebook: DirectPath
With the acquisition of Patient Care, DirectPath has rounded out a suite of services designed to help organizations maximize the value of health care…
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ROI of security
Security has a valid return on investment, however, the ROI is undermined by frantic sales efforts. Rather than taking the “sky is falling” approach to…
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ROI views and their degree of influence on HCM deals
In deals involving technology for human capital management (HCM), vendors must understand whose view of return on investment (ROI) matters most versus least. Whereas the…
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Mautic ROI case study: uTest
2018 ROI AWARD WINNER! uTest replaced its legacy marketing automation solution with Mautic to drive growth and innovation while cutting costs. Nucleus found that the…
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Salesforce dips its toes into ABM
Salesforce’s new Einstein Account-Based Marketing (ABM) gives business to business (B2B) companies an end-to-end solution for targeting at the account level. This release raises the…
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Ceridian advances to graduate studies in HCM
With Dayforce – acquiring and evolving the solution – Ceridian has shown that a vendor can become a formidable full-suite competitor in human capital management…
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Microsoft lays out LinkedIn CRM strategy
Earlier this spring, Microsoft announced the Microsoft Relationship Sales solution, which combines Microsoft’s Dynamics 365 for Sales and LinkedIn’s Sales Navigator Enterprise edition, scheduled for…
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Demystifying marketing automation costs
Nucleus found Act-On and HubSpot to be the most cost-effective marketing automation solutions out-of-box. However, low upfront costs do not necessarily mean a solution will…
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SugarCRM announces Hint
On June 27, SugarCRM announced the release of Hint, its first organic relationship intelligence product. Designed to provide sales people with all the customer contact…
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The eight hot and cold vendors of 2017
The hot software vendors are constantly adapting, offering new products and solutions to meet changing demand. Some vendors are innovating and adapting constantly to fend…
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Industry accelerators increase CRM value
Vertical CRM capabilities can help companies meet specific business needs while accelerating time to value, reducing initial consulting and customization costs by 40 to 60…
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Guidebook: Upserve
Restaurant managers are faced with many challenges: hiring, training, and retaining staff; defining and marketing their brand; and managing profitability from the menu line items…
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Salesforce Financial Services Cloud ROI case study: Trilogy Financial
Trilogy Financial moved to Salesforce Financial Services Cloud to drive a centralized, consistent approach to all its client intake, marketing, sales, and support processes. Nucleus…
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Salesforce Lightning ROI case study: Aspect
2018 ROI AWARD WINNER! Aspect upgraded its Salesforce Sales Cloud to Lightning to modernize its user experience and drive greater adoption. Nucleus found that the…
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BlackLine ROI case study: Union Bank and Trust
Union Bank & Trust deployed BlackLine to streamline its account reconciliations, replacing an inefficient, manual process. The company was able to centralize its accounts in…
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IBM announces Watson Financial Services for RegTech
On June 14, IBM announced a new Watson solution to address the needs of risk and compliance professionals. IBM Watson Financial Services for RegTech combines…
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SilkRoad Onboarding ROI case study: General Electric
Global Operations, General Electric’s (GE) shared services, deployed SilkRoad Onboarding to replace a homegrown, largely paper-based, and mostly unautomated system for onboarding employees company-wide. The…
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Does blockchain have enough R to justify the I
Blockchain has potential beyond digital currencies. Implemented correctly, blockchain could revolutionize the financial transaction and supply chain management industries. But, implementation will present challenges, such…
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Microsoft ROI case study: Renault Sport Formula One Team
2017 ROI AWARD WINNER! Renault Sport Formula One Team deployed Microsoft Dynamics 365, Power BI, and Azure Machine Learning to support its racing car development…
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GoodData ROI case study: Firehouse Subs
2017 ROI AWARD WINNER! Firehouse Subs, a restaurant brand with individually owned franchises, deployed GoodData to manage analytics dashboards for reporting and scorecarding across the…
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SAP unveils Leonardo at Sapphire Now
At its recent conference, Sapphire Now 2017, SAP outlined its vision to help customers reinvent business models. SAP announced SAP Leonardo, which it plans to…
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Marketing automation costs down 85 percent
Increased competition and more strategic deployments are driving down the cost of marketing automation. Nucleus found that the average total cost of ownership (TCO) is…
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GoodData ROI case study: MediSpend
MediSpend upgraded their previous deployment of GoodData to the full suite of analytics features, resulting in a better product for their customers and a much…
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GoodData ROI case study: GED Testing Service
The GED Testing Service, a branch of Pearson, deployed the GoodData analytics suite to overhaul their data model and provide state education departments with analytics…
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Act-On ROI case study: Ticomix
Deploying Act-On automated manual processes and equipped Ticomix’s marketing department with the functionality it needed to support the company’s growth. Nucleus found that Act-On enabled…
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SAP Data Services ROI case study: SAP
2017 ROI AWARD WINNER! SAP Data Services, part of the SAP Data Management Hub, was deployed by an SAP internal branch in charge of data…
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OutSystems ROI case study: Eneco Group
Eneco Group deployed OutSystems to develop user-friendly applications to improve the digital experience for its end-customer. Operating in a highly competitive market, the company leveraged…
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Genesys ROI case study: Quicken Personal Finance
Quicken Personal Finance deployed Genesys PureCloud to support its contact center operations as it transitioned to an independent company. As the company was divested from…
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CPM Technology Value Matrix 2017
Corporate performance management (CPM) has long revolved around planning, budgeting, and forecasting core functionality, but companies are now focusing on other ways of differentiating themselves….
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Rootstock Software ROI case study: 1st Light Energy
1st Light Energy deployed Rootstock to replace QuickBooks and better integrate with Salesforce. The company opted to put its enterprise resource planning and accounting software…
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Rootstock Software ROI case study: Pro Tech
Pro-Tech deployed Rootstock to replace an outdated enterprise manufacturing resourcing system and to spur growth. The company sought to connect its manufacturing enterprise resource planning…
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Ceridian Dayforce ROI case study: E and H Family Group
The E&H Family Group deployed Ceridian’s Dayforce human capital management (HCM) solution to replace an on-premise legacy program with a single source cloud solution. Nucleus…
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Salesforce Einstein Analytics ROI case study: Shazam
2017 ROI AWARD WINNER! Shazam deployed Salesforce Einstein Analytics to provide its employees with a user friendly analytics tool, allowing for ad-hoc analysis. The company…
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Modern payroll chops error rate to nearly nil
Nucleus’s analysis strongly suggests that many employers live an anachronistic existence: In researching deployments of technology for workforce management (WFM), Nucleus found many employers running…
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Value in HCM ripples from the epicenter outward
Nucleus has found that value in human capital management (HCM) ripples from the epicenter outward. At the very core of this epicenter of HCM is…
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HPE Announces GDPR Starter Kit
HPE addresses the May 2018 implementation of European Union General Data Protection Regulations (GDPR), helping companies overcome the primary challenge – getting started with compliancy….
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Marketing automation increases productivity
Marketing automation makes marketers 20 percent more productive. Nucleus found that companies implementing marketing automation technology for the first time experience the greatest productivity gains….
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JDA FOCUS reveals a focus on agility
In late April, JDA held its annual user conference, in Las Vegas. Customers and other stakeholders attending JDA FOCUS learned about the progress JDA is…
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Ultimate Software UltiPro ROI case study: AmeriPride Services
AmeriPride Services deployed Ultimate Software’s UltiPro solution to replace a legacy, on-premise human capital management (HCM) application with modern cloud technology. The company needed a…
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When to implement marketing automation
Nucleus found that 90 percent of companies implement their first marketing automation solution in the “mature” phase of their marketing department’s development. With marketing automation…
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BlackLine ROI case study: Dun and Bradstreet
Dun & Bradstreet deployed BlackLine to streamline its global reconciliations process and reduce its audit costs. Nucleus found that the company shrank the time it…
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Ultimate UltiPro ROI case study: Pace Center for Girls
2017 ROI AWARD WINNER! Pace Center for Girls deployed Ultimate Software UltiPro to replace a legacy human capital management (HCM) application with end-to-end cloud technology….
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Bpmonline ROI case study: Quint Wellington Redwood Group
2017 ROI AWARD WINNER! Quint Wellington Redwood Group replaced its on-premise solution with Bpm’online Marketing and Sales, driving growth with more complex marketing campaigns. Nucleus…
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Act-On ROI case study: Bisco Industries
2017 ROI AWARD WINNER! Bisco Industries deployed Act-On to replace point solutions with an automated, integrated marketing solution that enabled it to attribute revenue directly…
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HPE Vertica ROI case study: Nimble Storage
Nimble Storage deployed HPE Vertica Analytics Platform to replace its legacy open-source database management (DBM) system. As with many data management deployments, the company experienced…