The Research

Our collection of independent and objective technology research is designed to help you make smarter, data-driven decisions.

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Our generative AI tool searches the entire data catalog and all published research.

ROI Case Studies

An ROI case study is a thorough examination of the actual benefits a customer achieved from a technology deployment.

Value Matrix

The Nucleus Research Technology Value Matrix is concise assessment of the operational value a solution delivers.

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  • Research R82

    Five ERP mistakes to avoid

    Nucleus identified five mistakes customers commonly make when searching for and implementing a new enterprise resource planning solution. Whether deploying a central system of record…

  • ROI Case Studies R80

    Configit ROI case study: ABB

    ABB’s Electrification Products Protection and Connection (EPPC) business unit drove the deployment of Configit as a common global sales configuration solution. The project enabled this…

  • Research R81

    Salesforce relaunches AppExchange

    Salesforce relaunched its AppExchange partner program with a new business model, onboarding experience, and technology tools. Salesforce is also offering $100 million in venture capital…

  • Research R61

    Guidebook: Guardian Analytics fraud detection

    Behavioral analytics is a new and powerful approach that is transforming fraud detection. Financial institutions are increasingly challenged to combat fraud in many areas, with…

  • Research, Value Matrix R79

    CRM Technology Value Matrix 1H2017

    <p class=”NucleusBottomLine2″>Vendors continue to innovate across the sales, service, and marketing pillars of customer relationship management (CRM), with a sharp focus on artificial and embedded…

  • Research R73

    Oracle Data Cloud Summit highlights DaaS

    The Data Summit 2017 focused on how Oracle Data Cloud is driving innovation in the data as a service (DaaS) space, and enabling customers to…

  • Research R75

    Infusionsoft shares new strategy at ICON17

    At ICON17, Infusionsoft announced Propel, a new product aimed at attracting new customers looking for a plug-and-play marketing solution, and presented its partner strategy. In…

  • Research R76

    Infor acquires Birst to access full value of data

    On April 25, Infor announced its plan to acquire Birst, which will add user friendly analytics to Infor’s suite of offerings. Currently, one of the…

  • Research R78

    Global HCM starts with payroll and compliance

    To expand their global footprint, vendors of technology for human capital management (HCM) are acquiring competitors and investing internationally. These moves are wise and may…

  • Research R77

    The curious case of me too Kronos integrations

    Nucleus has spotted a curious practice by Kronos: The vendor has a habit of making great fanfare over run-of-the-mill, me-too integrations of its functionality for…

  • ROI Case Studies R72

    Domo ROI case study: Ingo Money

    Ingo Money deployed Domo visual analytics to replace their Excel-only system as their data and business requirements grew. By training several “Domo experts,” Ingo Money…

  • Research R70

    CallidusCloud puts its money on LeadRocket

    CallidusCloud is using 2017 to expand LeadRocket’s analytic capabilities and further improve its competitiveness in the marketing automation space. Nucleus found that LeadRocket customers are…

  • Research, Value Matrix R71

    IO Technology Value Matrix 2017

    Inventory optimization (IO) solutions are a key lever which can enable companies to streamline operations while maintaining service levels and freeing up working capital. In…

  • Research R74

    Ultimate Software shares latest at Connections 2017

    In late March, customers descended on Las Vegas to attend Connections 2017, Ultimate Software’s annual user conference. The vendor has built out its suite for…

  • Research R69

    PSA software enables new business models

    Professional services automation (PSA) software enables firms to develop innovative business models that abandon billable hours as the primary stock keeping unit (SKU). Firms can…

  • Research R65

    Compliance costs one third less with full WFM

    Nucleus found that workforce management (WFM) technology as an integrated end-to-end suite incurs employers nearly one-third less in compliance-related costs than unintegrated point solutions do….

  • Research, Value Matrix R66

    WFM Technology Value Matrix 2017

    To comply with difficult-to-follow employment law, employers are benefitting from the maturation of highly capable single-suite options for workforce management (WFM), in the cloud. This…

  • Research R68

    The Watson Quarterly

    Watson is the figurehead of IBM, and is representative of the company’s decades of analytics experience and investments. IBM is constantly exploring new uses for…

  • Research R64

    Running an intelligent marketing department

    Despite the hype around intelligence, only five percent of customers feel their marketing departments effectively leverage advanced analytics, machine learning, and predictive intelligence. Nucleus talked…

  • Research R67

    Regulatory flux makes cloud HCM necessary

    Until recently an aggressive approach to tightening regulatory policy pertaining to the workplace has kept vendors and users of technology for human capital management (HCM)…

  • Research R63

    The real value of value chain networks

    Through interviews with customers, Nucleus Research found that deploying a multi-enterprise network supply chain solutions can reduce overall costs by 3 to 5 percent. In…

  • Research R60

    Amazon announces Connect

    Amazon gets into the cloud contact center market with Amazon Connect, a cloud-based contact center application based on Amazon’s own internal contact center application. With…

  • Research R62

    At VISION 2017 WorkForce Software shares latest

    At its annual VISION conference, customers of WorkForce Software shared how the vendor’s solution has helped them resolve entrenched issues with their complex scheduling needs….

  • Research R53

    Guidebook: Optimizely

    Nucleus found that Optimizely enables companies to reduce risk and improve the performance of their websites and mobile applications beyond basic testing. On average, customers…

  • Research R58

    Talent management vendors vie for position

    Developments of late among vendors of technology for talent management provide evidence in support of the following: To steel themselves against gathering competition, providers of…

  • Research R54

    Guidebook: Entrust Datacard

    Entrust Datacard provides customers with a commercial security public key infrastructure (PKI) solution that addresses authentication and data protection needs for enterprise and government customers….

  • Research R57

    Data management returns $14.42 per dollar spent

    Nucleus identified the value delivered by data management solutions, finding that, on average, customers receive $14.42 for every dollar spent. We used ROI case studies…

  • Research R55

    Assessing account based marketing

    Account based marketing (ABM) recognizes that for business to business (B2B) companies, the activities of individual leads infrequently represent an entire company’s propensity to buy….

  • Research R52

    Box vs Dropbox redux

    Since Nucleus last looked at Box and Dropbox, much has changed in the market, especially regarding system security and functionality. Nucleus found that Box retains…

  • Research, Value Matrix R51

    Marketing Automation Technology Value Matrix 1H2017

    With its process automation capabilities and low total cost of ownership (TCO), more companies are recognizing the ROI potential of marketing automation software and considering…

  • Research R50

    Pepperdata spices up your data cluster

    On March 7, Pepperdata announced its latest product, the Application Profiler, which is designed to optimize performance for analytics jobs. The product works on top…

  • Research R45

    Guidebook: Apttus E-Commerce

    With rapidly changing buying habits, there is an increasing need for business-to-business (B2B) companies to develop omni-channel selling strategies. Apttus’ intelligent e-commerce capabilities enable companies…

  • Research R49

    Two main factors affecting marketing ROI

    Nucleus identified two main factors that affect the return on investment (ROI) of marketing automation deployments. These two factors – low total cost of ownership…

  • Research R47

    IBM Watson takes on the mainframe

    IBM Machine Learning brings Watson’s machine learning functionality to the z System mainframe. Nucleus expects that IBM’s continued focused on data scientists will help to…

  • Research R48

    LLamasoft enters control tower market

    LLamasoft looks to provide greater visibility to supply chain managers with Enterprise Simulation Platform (ESP). As supply chains demand solutions shorten the time between an…

  • ROI Case Studies R46

    Ultimate UltiPro ROI case study: Private holding company

    Facing an upgrade of Oracle technology for human capital management (HCM), a private holding company replaced the system with UltiPro. With UltiPro in place, the…

  • Research R42

    E2open merges with Steelwedge

    E2open recently announced it is merging with best-of-breed sales and operational planning (S&OP) solution provider, Steelwedge. Having previously acquired two leading point solutions in Terra…

  • Research R43

    Cutting through the IoT hysteria

    Internet of Things (IoT) is the latest buzzword, like RFID or VoIP of days gone by. Marketers are trying to slap the label on everything,…

  • Research R44

    Fabasoft security ahead of the curve

    Nucleus Research reviewed Fabasoft AG enterprise content management (ECM) system to determine how it is ready to support European Union compliance regulations and requirements. Nucleus…

  • Research R41

    Defining CPM 2.0

    Many finance departments are stuck in a rut with legacy corporate performance management (CPM) solutions. Nucleus found that CPM customers with embedded analytics, enterprise resource…

  • Research R38

    Assessing Adobe Marketing Cloud

    Nucleus conducted in-depth interviews with current Adobe Marketing Cloud customers to determine whether the solution should make the short list. While Adobe Marketing Cloud is…

  • Research R40

    Saba Software and the ROI of employee engagement

    Vendors of technology for human capital management (HCM) make a legitimate point when they say productivity traces back, at least in part, to employees’ level…

  • Research R33

    Optimizely delivers more than traditional testing

    Optimizely’s “Experimentation Platform” delivers an alternative to traditional A/B testing solutions. Optimizely equips marketers, product teams, and developers with the tools they need to run…

  • Research R37

    Laserfiche defines the digital journey

    At the Empower 2017 Conference in Long Beach, California, Laserfiche introduced users to five phases of the digital transformation journey. Nucleus found that although many…

  • Research R34

    Spark gathers steam with 2.1 release

    Apache Spark continues to grow with its recent release of Spark 2.1 and the increasing popularity of Spark Streaming for data analytics. With a diverse…

  • Research R35

    Oracle highlights supply chain cloud apps at MSCE

    At its recent conference, Oracle Modern Supply Chain Experience, Oracle outlined its vision for the intelligence-driven supply chain of the future. With its solutions, Oracle…

  • Research R36

    Zenefits evolves beyond Z2 to up HR productivity

    Following the fall 2016 rollout of Z2, late last month Zenefits announced the availability of the release’s follow-up, HR|One. The launch builds on concepts and…

  • Research R32

    Salesforce announces Service Cloud Einstein

    On February 13, Salesforce announced Service Cloud Einstein and new related features in the Spring ’17 Service Cloud release. Intelligent case classification and field service…

  • Research R30

    Acumatica extends its CRM reach

    At the recent Acumatica Summit, the company announced new product capabilities and partnerships for its Enterprise Resource Planning (ERP) product. It also announced new customer…

  • Research R31

    Lucy by Equals 3 delivers marketers a better half

    Equals 3 gives marketers their own cognitive companion, Lucy, that can perform research, audience segmentation, and media planning. By expanding the scope of intelligence in…