The Research

Our collection of independent and objective technology research is designed to help you make smarter, data-driven decisions.

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  • Augmenting intelligence with embedded analytics

    Nucleus expects that 90 percent of analytics solutions for business users will be embedded in other core applications…

  • SAP Hybris acquires Abakus

    SAP Hybris announced its acquisition of Abakus, further enhancing the SAP Hybris Marketing solution’s advanced analytic capabilities and…

  • Microsoft and SuccessFactors would make a great couple

    Recent activity suggests Microsoft should seriously consider acquiring SuccessFactors from SAP, an idea that Nucleus thinks is shrewd….

  • Check Point R80 benefit assessment tool

    “The growing complexity of networks, business innovation requirements, and rapid delivery of services and applications require an agile…

  • Guidebook: Salesforce Data.com

    Nucleus Research found that improved data quality and data driven intelligence enable companies to get more out of…

  • Ultimate UltiPro ROI case study: Anonymous Manufacturer

    Facing a costly upgrade of Infor technology for human capital management (HCM), a United States–headquartered global manufacturer replaced…

  • Salesforce adds texting channel to Service Cloud

    On December 13, Salesforce announced LiveMessage for ServiceCloud, which enables companies to engage with customers via messaging channels…

  • Salesforce Marketing Cloud ROI case study: Amplify

    2017 ROI AWARD WINNER! Amplify deployed Salesforce Marketing Cloud to replace a decentralized system with a cloud-based marketing…

  • ERP Technology Value Matrix 2016

    The enterprise resource planning (ERP) market continues to shift rapidly as the adoption of cloud-based systems increases and…

  • Trifacta scales data wrangling to analysts

    While every organization wants immediate access to information, many of them struggle during the data preparation phase; reducing…

  • Salesfusion aligns with key market trends

    On November 30, Salesfusion made several announcements, including a more intuitive e-mail marketing tool, a redesigned user interface…

  • Ceridian Dayforce benefit case study: Creative Solutions in Healthcare

    Creative Solutions in Healthcare deployed Ceridian Dayforce to replace an aging IT infrastructure and upgrade a manual time,…

  • JDA demos future tech at FocusConnect 2016

    At JDA Software’s recent conference in London, optimization and automation were the dominate themes. As an end-to-end supply…

  • The death of the sales funnel

    Although sales funnels have been used for decades to structure sales activities and forecast overall sales pipelines, changes…

  • SugarCRM ROI case study: Anonymous Courier

    A courier company deployed SugarCRM to replace manual processes and a home-grown customer relationship management (CRM) solution. Nucleus…

  • SugarCRM ROI case study: Anonymous Healthcare Firm

    A healthcare company deployed SugarCRM to replace manual customer relationship management (CRM) processes and drive future growth. Nucleus…

  • VAI Conference 2016 focuses on ROI and value

    At its recent user conference in New Orleans, VAI focused on extending its solutions to bring enterprise technologies…

  • Top 5 Drivers of Micro-marketing

    There are 5 vendors – Salesforce, Marketo, Engagio, Act-On, and Leadware – that deliver solutions which enable marketing…

  • The Sisense bot is your new smartest coworker

    As customers increasingly demand embedded analytics, Sisense responds with the Sisense Business Intelligence Bot. The system leverages popular…

  • Intacct advances accounting at advantage

    At its recent user conference, Intacct highlighted how it is helping mid-sized companies streamline their accounting and reporting….

  • Ultimate Software Ultipro ROI case study: Concord Hospitality Enterprises

    Concord Hospitality Enterprises Company deployed Ultimate Software’s Ultipro to replace a legacy system and centralize payroll activities for…

  • Salesforce delivers increasing ROI

    In analyzing the results of more than 20 ROI studies of Salesforce.com customers, Nucleus found that the average…

  • HubSpot practices what it preaches at inbound

    At Inbound 2016, HubSpot prioritized educating attendees on inbound marketing methodology, and announced recent investments in increasing the…

  • Talent Management Technology Value Matrix 2016

    For years HR has evangelized for talent management as a way to buoy its strategic relevance and land…

  • World of Watson delivers to the real world

    At the World of Watson conference, IBM released a host of announcements that reiterate its commitment to making…

  • Control Tower Value Matrix 2016

    Control tower solutions remain one of the hottest areas for supply chain applications as more vendors enter this…

  • Tableau expands its traditional portfolio

    At its recent user conference, Tableau released a series of ambitious announcements that include new products for IT…

  • Kinaxis continues SCM revolution at Kinexions

    At Kinexions 2016, Kinaxis continued its mission to transform supply chain planning and improve sales and operations planning….

  • OutSystems ROI case study: Ricoh (Singapore) Pte Ltd

    Ricoh (Singapore) Pte Ltd. deployed OutSystems to build critical business applications three times faster than on its previous…

  • OutSystems ROI case study: Worcestershire County Council

    Worcestershire County Council deployed OutSystems as part of its effort to reduce costs under tight budgetary constraints. Nucleus…

  • Achieving Intelligent Dynamic Service Maturity

    Customer service software and customer relationship management (CRM) vendors are integrating intelligence into their service offerings, increasing service…

  • Assessing Act-On Software

    Nucleus Research conducted in-depth interviews with current Act-On Software customers to assess whether the solution should make the…

  • ECM Technology Value Matrix 2016

    The Enterprise Content Management (ECM) market continues to shrink as vendors absorb aging products and leaders offer more…

  • Dialpad ROI business case tool

    Today’s workforce requires a business communications solution that enables a work-from-anywhere model while improving employee productivity and communications….

  • Entrust Datacard Authentication ROI business case tool

    Cloud infrastructures, mobile workforces, and Internet of Things (IOT) are technology forces that increase both the opportunity and…

  • Microsoft charts its path forward at Ignite 2016

    At Microsoft Ignite 2016 in Atlanta, Georgia, Microsoft continued to focus on productivity gains through the operational synergies…

  • Logi Analytics makes business apps smarter

    Embedded analytics solves adoption problems by offering information in the context of a user’s workflow, and in the…

  • Nucleus Top Ten Predictions for 2017

    Nucleus’s top 10 predictions for 2017 reflect the way innovations in technology are disrupting traditional power bases and…

  • Leaders in marketing automation

    Nucleus evaluated the functionality and usability of marketing automation software to identify HubSpot, Marketo, Oracle Eloqua, and Salesforce…

  • Salesforce trailblazes Dreamforce 2016

    At Dreamforce 2016, Salesforce announced new products and services that increase the intelligence, performance, and customizability of its…

  • Guidebook: Salesforce Platform for CPG

    Consumer packaged goods (CPG) companies face new opportunities – and challenges – in leveraging cloud, mobile, social, and…

  • HPE Content Manager ROI case study: Anonymous

    A biopharmaceutical company eliminated a legacy content management system (CMS) and consolidated multiple document management and archiving systems…

  • Analytics Technology Value Matrix 2016

    Analytics capabilities have become a core focus for customers across all industries and users have high expectations. Nucleus…

  • Oracle remains cloud-first at OpenWorld 2016

    At OpenWorld 2016, Oracle announced new products and services that extend its cloud capabilities. As it seeks to…

  • The double edged sword of marketing automation

    As marketing automation vendors strengthen their enterprise legs, a new solution emerges with a platform that Nucleus believes…

  • Guidebook: Apttus quote to cash software

    Nucleus Research found that automating Quote-to-Cash (QTC) delivers significant benefits beyond core customer relationship management (CRM) software. In…

  • BlackLine ROI case study: Acsension

    Ascension deployed BlackLine’s financials controls and automation platform to centralize and simplify its financial reconciliations. Nucleus found that…

  • Oracle ERP and HCM Cloud ROI case study: Anonymous Company

    A company managing engineering and infrastructure projects deployed Oracle ERP and HCM Cloud to centralize and streamline company…

  • CRM Technology Value Matrix 2H2016

    The blurring of the lines between service, sales, and marketing – the three legs of the customer relationship…

  • How JDA can make Shop and Ship a reality

    Brick-and-mortar retailers need the right set of supply chain management (SCM) technologies in order to actualize the Shop…