Accenture on the defense

The analytics market continues to be a focus of investment and innovation and, as a result, vendors are increasingly challenged to hold the relatively short attention span of customers. As analytics vendors build with increased focus on industry-specific functionality and are able to leverage the cloud for easier deployments, the traditional role of the implementation consultant is under pressure to deliver added value. Accenture has announced the release of the Accenture Insights Platform, which Nucleus expects is in response to the changing landscape of the consulting market.