ActiveCampaign boosts lead generation by 110 percent

The level of engagement required to meet the expectations of customers has risen significantly over the last few years. As a result, organizations of all sizes are seeking solutions that can automate customer interactions and deliver highly personalized experiences. Nucleus interviewed a series of ActiveCampaign users to determine the driving factors behind why they chose to implement the solution over other vendors. Customers reported the solution’s ease of use, advanced automation capabilities, and dynamic customization tools as the primary features that influenced their buying decision. Nucleus found organizations leveraging ActiveCampaign improved marketer efficiency by up to 50 percent, and increased lead generation by an average of 110 percent.