Analytics Technology Value Matrix 2021

Investment in and adoption of analytics technology has only accelerated as companies leveraged the business disruptions of the past year to upgrade IT ecosystems, modernize processes and decision-making to become more data-driven, and consolidate overly expensive and complex application stacks in favor of more comprehensive platforms. Analytics technology has advanced to where systems can automatically analyze data, visualize it, and communicate value-add insights as augmented analytics has become table stakes technology. Vendors and customers are moving away from the best-of-breed stack with disparate components for various stages of the analytics pipeline in favor of an end-to-end data platform that can handle data storage, integration, preparation, governance, and collaboration, in addition to core analysis, visualization, and reporting capabilities.