Anatomy of a decision: Microsoft Copilot

Have a specific question? Query our research catalogue with the Nucleus AI Tool.

Nucleus found that organizations selected Microsoft Copilot over competing AI platforms due to its ecosystem-wide integration, fast deployment, and alignment with existing governance frameworks. Customers cited the ability to embed AI directly into Microsoft 365 and Dynamics 365 applications as a key differentiator, enabling faster adoption with minimal disruption. Compared to alternatives like Salesforce Agentforce or third-party tools, Copilot allowed teams to scale AI across departments without new training, infrastructure, or compliance risk. Early adopters reported a 22 percent average increase in task efficiency, a three to five percent improvement in performance outcomes such as close rates and resolution quality, and reductions in IT support and administrative costs of up to 20 percent. These gains position Microsoft Copilot as a practical, scalable path to operationalizing AI across the enterprise.

Learn more about Nucleus Research’s ROI case study approach here.

Gain the knowledge you need to effectively develop and deliver a financial business case at ROIUniversity.com.