Anatomy of a decision – SugarCRM

As top CRM vendors continue to expand the functionality of their solutions, the way organizations leverage their CRM technology has evolved significantly over the past few years. In examining the experiences of Sugar CRM users, Nucleus found that high customization capabilities, ability to align marketing and sales, and ease of use were the primary factors in their decision to choose Sugar. Sugar customers typically experience a 45 percent reduction in time spent completing data entry, and a 15 percent increase in lead generation. One organization was able to double the number of daily quotes processed, and another improved closure rates across its entire sales team by 30 percent.