Anatomy of a decision: Teradata

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The business case for AI largely depends on sophisticated data management and the technology employed to do so. To investigate how evaluations are evolving across the enterprise segment, Nucleus interviewed Teradata customers to understand the primary drivers behind the selection of the platform. Customers cited integration and compatibility with existing infrastructure, scalability for diverse workloads, and cost efficiency as key selection criteria. One professional sports franchise achieved a 6x improvement in marketing effectiveness through advanced fan segmentation, while an energy producer reduced platform costs by 50 percent compared to alternatives. The return on AI investment in the enterprise is increasingly shaped by an organization’s ability to operationalize data at scale and these examples provide a roadmap as platform reevaluations accelerate.

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