Apple and Box fall from the cloud

Apple’s iCloud Drive is too little too late in a cloud storage market that is already maturing. Market saturation in cloud-based file storage and sharing is already leading to a thinning of the herd, with startup companies like Box falling behind and signaling trouble on the horizon. Without an established enterprise base to stand on, the iCloud Drive will remain behind as organizations move to store their information with mature, proven storage solutions that can easily integrate with existing platforms, file types, and information protections.