CPQ market overview 2022

Configure, price, and quote (CPQ) solutions enable organizations to generate complex quotes for purchase orders, resulting in increased revenue, reduced operational costs, and improved productivity. Nucleus has seen a trend in both B2B and B2C customers showing less patience and brand loyalty, while simultaneously demonstrating increased desire for self-service purchasing options. For organizations that specialize in complex products, these trends present the opportunity to capitalize on the utilization of CPQ software and provide enhanced customer experiences to differentiate themselves from the competition.