CPQ Technology Value Matrix 2021

While we are returning to some semblance of normal, we are far from out of the woods. The global economy is still plagued by supply chain issues, labor shortages, convoluted regulations, and the looming threat of new variants. Configure, Price, and Quote (CPQ) is a critical solution to help businesses mitigate these disruptions and even open the doors to new business opportunities. The adoption of CPQ is at a fever pitch across virtually all industries; businesses leverage the solution to accelerate sales cycles, maximize revenue, and improve customer satisfaction. Nucleus attributes much of this market growth to service industries’ adoption of the subscription economy and manufacturers implementing complex self-service product configurators. Users can also expect their CRM and ERP providers to offer CPQ functionality baked into their platform, if not already.