CPQ Technology Value Matrix 2024

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As the Configure, Price, and Quote (CPQ) market evolves, modern solutions have expanded beyond basic quoting functionalities, optimizing complex sales processes through enhanced configurability, pricing precision, and automated quote generation. Deeper integration of CPQ platforms with CRM and ERP systems has enabled improved real-time data access and streamlined operations, strengthened by advanced analytics. Additionally, the introduction of neural networks, CAD integration, and AI-driven personalization in CPQ systems has driven significant advancements in sales accuracy and customer engagement. These technological advancements enhance operational efficiency and position CPQ solutions as critical tools in addressing intricate customer needs effectively.

For a detailed description of the Value Matrix methodology: Understanding the Value Matrix

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