CRM Technology Value Matrix 2023

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The CRM space is evolving, and technology once reserved for large organizations with high volume or complex sales strategies is now more accessible than ever for organizations of all sizes. Although CRM is among the most mature components of business technology, vendors are still competing to differentiate themselves and provide users with the tools to deliver elevated customer experiences. Over the last year, Nucleus monitored the trend of organizations across all industries looking to extend the functionality of their CRM technology with verticalized capabilities. The market has reflected this, as vendors made significant investments in lowering the barrier to entry for customers looking to customize a solution to specific needs.