Demand shaping cuts costs for omnichannel retailers

As retailers seek to master omnichannel commerce, they need to engage in demand shaping, the practice of spurring consumers to buy products to move inventory. Omnichannel retailers can use this supply chain strategy to avoid discounting stock and to preserve margins. Nucleus has found that companies using sophisticated inventory optimization applications in conjunction with price elasticity tactics can cut inventory and obsolescence costs by as much as 20 percent.