Demandbase benefit case study: Enterprise Software Company
Nucleus examined a software company’s deployment of account intelligence and go-to-market platform provider, Demandbase, and found that upon implementation, sales teams decreased time spent completing manual outreach by 27 percent. Additionally, sales agents were able to increase discovery call bookings by 32 percent. These benefits were achieved through the ability to leverage Demandbase’s intent data, enabling sales agents to prioritize prospects with the greatest likelihood of a sale.
Have a specific question? Query our research catalogue with the Nucleus AI Tool.
Learn more about Nucleus Research’s ROI case study approach here.
Gain the knowledge you need to effectively develop and deliver a financial business case at ROIUniversity.com.
RELATED RESEARCH
Anatomy of a decision: Zendesk vs Intercom
As customer support organizations scale, the limitations of chat-centric platforms increasingly hinder efficiency, visibility, and service consistency. Nucleus found that organizations migrating to Zendesk from…
The shift towards predictable revenue: State of the SFA market for 2026
The SFA market in 2025 is defined by the rising cost of maintaining fragmented, activity-logging CRMs rather than modern, AI-supported sales execution platforms. Organizations delaying…
Sugar is sharpening its strategy for 2026
As organizations enter 2026 seeking greater revenue predictability and less operational friction, SugarCRM’s Precision Selling vision positions the platform as a focused alternative to traditional,…
Assessing the value of CLM technology
Nucleus Research shows how modern CLM platforms accelerate contracting cycles, reduce compliance risk, and prevent revenue leakage through automation and AI.
Assessing the value of SFA technology
Nucleus found that organizations adopting a sales force automation (SFA) platform achieve substantial gains in sales productivity, revenue predictability, and execution efficiency. By replacing manual…
Anatomy of a decision: DealHub
Organizations evaluating CPQ solutions are increasingly prioritizing platforms that reduce administrative overhead, accelerate change management, and eliminate dependence on specialized IT resources. Nucleus found that…