Demandware Benefit Case Study: Columbia

Columbia deployed Demandware Commerce to help build its brands and benefit its customers and business partners around the globe. Nucleus found that Demandware’s cloud model enabled Columbia to rapidly deploy its initial site and leverage that investment to efficiently expand its operations to more than 26 global e-commerce destinations.

– Deployed 26 e-commerce sites globally in fewer than 2 years
– Increased flexibility and efficiency
– Gained competitive advantage against more established competitors
– Avoided increasing developer resources by 38% and creative staff hours by 20%
– Achieved payback in 9 months by avoiding 37% of initial deployment costs