Driving Micro-marketing with Leadware

Leadware aligns with Nucleus’s concept of micro-marketing, enabling enterprises to decentralize the tactical aspects of marketing by outsourcing lead generation. Recognizing the same need as micro-marketing for two marketing tracks – one high-level and strategic, the other ground-level and tactical – Leadware offers a solution that takes some of the tactical marketing responsibility off marketers’ plates. By implementing Leadware, Nucleus expects enterprises will experience the benefits of micro-marketing – increased productivity of marketing and sales – as well as the cost savings often associated with outsourcing personnel.