Embedded Analytics Technology Value Matrix 2022

Going into 2023, organizations of all scales and industries rely on analytics to inform nearly every facet of decision-making. The embedded analytics market has taken off in parallel as organizations look to empower internal departments with analytics embedded in the applications they already use, and many consumer-facing businesses are embedding analytic capabilities to differentiate their products and elevate their customer experience. To support this broadening adoption, embedded analytics providers are investing in complete cloud services to enable data discovery, modeling, reporting, and visualization creation within external applications and compete to deliver highly usable services to empower analysts, creators, and end-consumers. Leaders in this year’s Value Matrix include Domo, Infor Birst, Oracle, Sisense, and Tableau.